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Burberry is hoping its first “social retail” store in China’s tech capital Shenzhen . British luxury house Burberry has taken the wraps off a trailblazing social retail .
This vision is on display in Burberry’s first “social retail store” in Shenzhen China which opened in 2020. Since China represents 40% of Burberry’s sales it was a natural place to test a new concept like a “social retail store”. Another part of the rationale for opening a store like this is while consumers spend a lot of time .
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Burberry is to open the doors of what it describes as “luxury’s first social retail store” in Shenzhen, China. The store, opening on 31 July, aims . Burberry’s social retail store in Shenzhen is a place of discovery that connects and rewards customers as they explore online and in store. It marks a shift in how we engage with our . Burberry teams with Tencent to launch luxury’s first social retail store. Read about it on Inside Retail Asia.The new social retail store is a testament to Burberry’s desire to push boundaries through innovation and creativity. It was designed to create the first ever luxury social retail store, creating a digitally immersive retail experience which blends the physical and social worlds. Burberry on Friday debuted its first social retail store in Shenzhen, China. The 5,800-square-foot store is designed for customers to interact with its products in person and on social media.
Burberry has announced luxury’s first “social retail store” in China’s technology hub Shenzhen, blending physical and social media worlds into a digitally immersive retail experience in what the brand describes as “a store of tomorrow for today.”. The store is powered by Tencent technology and opened in the new Shenzhen Bay MixC development on July 31, 202o.
burberry's store
On Friday, Burberry unveiled a shiny new store in Mainland China — its 63rd in the region. Located in the booming tech hub of Shenzhen, this is luxury’s first-ever “social retail” store, according to the brand. Burberry’s new store in Shenzhen integrates social media in a way that goes far beyond the average dressing-room selfie. By November 2020, more than 138,000 visitors experienced Burberry's new social retail store, according to numbers from the brand’s Mini-Program. Image credit: Burberry . By Nora Howe. Burberry is driving growth through inspired customer journeys, bridging the gap between digital channels and stores by leveraging digital technology.
Burberry will open what it calls luxury’s first “social retail store” in partnership with technology giant Tencent in Shenzhen, China, on July 31, according to reports from Retail in Asia and Marketing Interactive.The companies first entered into an exclusive partnership in November to announce the creation of the concept store, which is designed to combine social media and . Hong Kong set the standard for retailing in Asia, says fashion label Burberry’s CEO, but Shenzhen in southern China, with its mass of tech workers under 30, is the place to chart its future with .
Burberry Taps Tencent For Shenzhen Social Retail Store. Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? Yaling Jiang. Retail Launches. Share. On this page. Recommended; Dig Deeper;
Visitors to Shenzhen's Burberry flagship store can use Tencent's WeChat app to interact with the window display and play their own music in fitting rooms. . "Our social retail store in Shenzhen . The answer is in Shenzhen, China, where Burberry has just opened its new social retail store. “Social retail” may sound like meaningless, modern jargon, but Burberry fleshes it out through its ambitious new shopping space. It’s a boutique, .
High-end fashion brand Burberry has teamed up with Chinese internet giant Tencent in an interactive shopping experiment that aims to blend the brick-and-mortar storefront with social media, to create a first-of-its-kind, immersive retail experience.. Their first collaborative effort was launched last Friday in the tech hub of Shenzhen, and is Burberry’s first “social retail store” .
Burberry announced luxury’s first social retail store in China’s technology hub Shenzhen, blending the physical and social worlds in a digitally immersive retail experience – a store of tomorrow for today. “Burberry has always been a brand of firsts, built on a belief that creativity has the power to open spaces. Technology is changing the way retailers interact with consumers. Brands are under pressure to create immersive multi-channel experiences. Burberry 位于深圳湾万象城的新店「Burberry 空
Inside Burberry's new 'social retail' store in Shenzhen | Source: Courtesy of Burberry. Gobbetti says that the business was hitting an inflexion point earlier this year, with consumers starting to embrace Tisci’s revamped aesthetic more broadly. Sales were up 11 percent for most of January, but the spread of the coronavirus quickly moved .Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The British retailer opened its first "social retail store" on Friday in .
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Luxury brand Burberry has opened a new store in Shenzhen, China, where people can like, share, scan, book and spend through an associated WeChat app. . He dubs the experience "social retail .Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online. Burberry launched its first luxury social retail store in Shenzhen on July 31 and Tencent provides technical support empowering 'Retail store + social networking'. The WeChat Mini Program 'Burberry Social Retail Store' integrates the online and offline store operations. Entering the Mini Program, the user becomes a 'Mom' by virtually adopting a Burberry elf for .The social retail store will open in Shenzhen, China’s technology hub, in the new Shenzhen Bay MixC development. . At 28 September 2019, globally Burberry had 223 retail stores, 148 concessions, 52 outlets and 44 franchise stores. Burberry has 61 stores in China. Founded in 1856 and headquartered in London, UK, Burberry is listed on the .
introducing burberry open spaces in shenzhen, china. a pioneering new social retail store born from our founder thomas burberry’s spirit of innovation. powered by tencent, it occupies the space between the physical and social worlds. a store of tomorrow for today that connects and rewards our community as they explore in person and online. The interior design of Burberry’s new social retail store is characterised by the use of a variety of materials and structures – from plywood and mirror elements to high-gloss surfaces. The colour palette ranges from beige, through pistachio and pink to blue. There are also references to the Thomas Burberry monogram and the famous Fawn Print.
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Burberry said it will open a so-called "social retail" store in Shenzhen in China's technology hub powered by Tencent technology in the first half of next year that will blend retail and social . Burberry has chosen Chinese technology hub Shenzhen as the location for its first social retail store. The company said the shop will blend the physical and social worlds in a digitally immersive retail experience to enable customers to interact with the brand and its product in new and exciting ways. Marco Gobbetti, chief executive at Burberry, said: "Burberry
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Burberry social media store
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