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7 · Burberry and Tencent
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Luxury fashion house Burberry and Chinese technology powerhouse Tencent have entered into an exclusive partnership to develop social retail in China. Social media is playing an increasingly important role in inspiring luxury consumers alongside the store experience and the customer . Tencent and Burberry have produced a custom mini program that is unlocked via WeChat. Users create a profile and are given a digital avatar in the form of a cartoon fawn that hatches from an. Burberry has partnered with China's tech giant Tencent to launch a luxury concept store using social media interactions. The digitally immersive store is powered by Tencent technology, is a "space of exploration", designed to inspire and entertain luxury customers, where they can interact with the Burberry brand and product in "new and exciting ways", in person and on social media.
The new store, launching today, is 5,800-square-foot, designed through a partnership with Chinese tech giant Tencent Technology, and will rely heavily on the WeChat mini-program to reward consumers for engaging with the brand, both online and in store.
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Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. PARIS, France — With revenues across the fashion sector reeling after months of coronavirus lockdowns, and many of the world's consumers hesitant to go shopping, it's an imperfect time to open a new store. In the sprawling technology hub of Shenzhen, however, Burberry is going ahead with the launch of a new boutique — its 63rd in Mainland China — .
burberry's store
Burberry Taps Tencent For Shenzhen Social Retail Store. Burberry has achieved another digital first by opening up a social retail store in Shenzhen. But did they pick the right place and time for this platform? In partnership with Tencent, Burberry has developed a custom mini program, which brings the store to life through exclusive content and personalised experiences that can be unlocked on WeChat. The mini program is a bespoke digital companion, tailored to enhance the way customers experience the store, whether they are there physically or virtually.
Burberry teams with Tencent to launch luxury’s first social retail store. Read about it on Inside Retail Asia. Both Tencent and Burberry research indicates a sustained growth in interest in online games among younger consumers, especially in China. In a statement the brand said: "China’s fashion-forward, digital-first customer is the perfect audience to receive new advances in Burberry’s digital agenda, such as exploring virtual products through the . Burberry and Tencent have collaborated on the first social retail store in Shenzhen, China. The digitally immersive retail experience opened in Shenzhen Bay MixC on July 31.. The store is powered by Tencent technology and is designed to entertain luxury customers with exclusive content and personalised experiences.. Visitors to Shenzhen’s flagship Burberry .
Burberry Group Plc is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market. Both Tencent and Burberry research indicates a sustained growth in interest in online games among younger Chinese consumers. China’s fashion-forward, digital-first customer is the perfect audience to receive new advances in Burberry’s digital agenda, such as exploring virtual products through the medium of online games.Introducing Burberry Open Spaces in Shenzhen, China. A pioneering new social retail store born from our founder Thomas Burberry’s spirit of innovation. Powered by Tencent, it occupies the space between the physical and social worlds. A store of tomorrow for today that connects and rewards our community as they explore in person and online. Burberry and Tencent have forged an exclusive partnership to develop social retail in China. “Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this,” said Burberry CEO Marco Gobbetti announcing the move. “Continuing our history of innovation, we wanted to .
In partnership with Tencent, Burberry has developed a custom mini program, which brings the store to life through exclusive content and personalised experiences that can be unlocked on WeChat. The mini program is a bespoke digital companion, tailored to enhance the way customers experience the store, whether they are there physically or virtually.
Luxury fashion brand Burberry has designed outfits for one of China’s biggest video games. Players can buy the clothes - known as skins – to adorn in-game characters. Tencent-owned developer .
Burberry Group plc wants to get more social with luxury consumers in China.. The London-based luxury fashion brand has entered into an exclusive partnership with technology firm Tencent to create a social retail store concept that combines social media and retail for a digital and physical experience in which engaged communities can interact, share and shop. Burberry and Tencent have forged an exclusive partnership to develop social retail in China. “Social media is becoming such an important part of the luxury customer journey, particularly in the inspiration phase, and retail needs to keep pace with this,” said Burberry CEO Marco Gobbetti announcing the move. Tencent and Burberry have produced a custom mini program that is unlocked via WeChat. Users create a profile and are given a digital avatar in the form of a cartoon fawn that hatches from an egg. Through the app, shoppers can book one of the three themed fitting rooms, pre-select the clothes and play their own music while they try them on. . Both Tencent and Burberry research indicates a sustained growth in interest in online games among younger Chinese consumers. China’s fashion-forward, digital-first customer is the perfect audience to receive new advances in Burberry’s digital agenda, such as exploring virtual products through the medium of online games. .
Burberry inked a partnership with Chinese tech giant Tencent to open a “social retail” store in Shenzhen, China, next year. Here’s what we know so far: Tencent will power the Burberry store with tech it said “blends social media and retail to create digital and physical spaces for engaged communities to interact.”; Burberry shares rose as much as 9% after the .
Tencent and Burberry wechat
Burberry has teamed with technology giant Tencent to launch its first social retail store in Shenzhen, China. Located in the new Shenzhen Bay MixC development, the Burberry social store features a unique design with a variety of materials and textures ranging from plywood to mirror and high-gloss finishes. Occupying a 539sqm area, the store .
British luxury brand Burberry on Thursday said it has joined forces with China's Tencent for a new digital marketing and sales push to tap the nation's increasingly social media savvy shoppers in . As part of the collaboration with Tencent, Burberry created content for shoppers to unlock via WeChat, including store tours, product information, in-store appointment bookings, events and table . Burberry and Tencent join hands to open first 'social retail store' in Shenzhen At Burberry’s first “social retail” store in Shenzhen, shoppers can use the WeChat app to access a product’s .
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Last year it was announced that British luxury house Burberry and Tencent would be collaborating for their massively popular mobile game "Honor of Kings." Today, the brands have revealed a first .
Now, with Tencent in tow, Burberry will be looking to avoid the worst of the negative impact. Meanwhile, back in Hong Kong, and according to the brand, Burberry is currently pursuing rental renegotiations with landlords in the hopes of boosting profit margins and are switching focus to local clientele and pursuing local business.Burberry Group Plc is teaming up with Chinese internet giant Tencent Holdings Ltd. to experiment with blending retail and social media in the key luxury market.. Burberry teams with Tencent on .
Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The . Burberry Group Digital Transformation Strategy Analysis Report 2023: Accelerators, Incubators, and Other Innovation Programs Burberry today unveiled an exclusive partnership with Chinese tech business Tencent to develop social retail in China. The move is part of Burberry’s wider “social-first” strategy. The retailer, ranked Top250 in IRUK Top500 research , says that the two will pioneer blending social media and retail to create both digital and physical .
Burberry’s partnership with Tencent, which aims to develop social retail in China, only promises a future where shopping is no longer just about the clothes. Like much of our lives, it has become about accumulating social currency, winning fleeting rewards and seeking instant gratification. Header photo credit: Burberry
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